Otto has been pivotal for us. The ease of making website changes on the fly lets us sharpen our brand and revise as fluidly as we need.
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Your AI marketing agent for the website, SEO, paid ads, analytics, and AI search visibility. Connect your stack, set the goal, and approve what Otto prepares.
As seen in
How the week with Otto works
Connect the accounts once. Ask for the outcome. Review the exact change. Approve what goes live.
1Connect
Link the website, Search Console, analytics, and the ad accounts you want him to use. Secrets stay in Otto. Your AI client only holds an Otto token.
2Ask
Tell him the outcome in the web app, on WhatsApp, by email, or from Claude, ChatGPT, or Cursor through MCP.
3Review
He comes back with the finding and the exact change: a title rewrite, a paused ad set, a page preview, a creative still in draft.
4Approve
Say go ahead. He ships that change and leaves a record. He does not merge the site, publish the post, or turn an ad on by himself.
Useful AI shows up in the work that disappears.
What teams say after they stop chasing website updates.
Creative problem solvers who help you focus on the business, not the tech stack. Otto makes it easy to iterate on website changes quickly, even late at night when I am working.
High-quality work on web presence and AI agents. Customer service is quick and personable.
Otto has been pivotal for us. The ease of making website changes on the fly lets us sharpen our brand and revise as fluidly as we need.
Creative problem solvers who help you focus on the business, not the tech stack. Otto makes it easy to iterate on website changes quickly, even late at night when I am working.
High-quality work on web presence and AI agents. Customer service is quick and personable.
Every kind of shop, one Otto
Otto runs the site, search, and ads for clinics, firms, studios, and shops — tuned to how each one grows.
NDNorthline DentalGoogle Ads, GBP · last 30 days
Approval required
Q3 new-patient goal0%
$0kof $62k production
On track · cost per booking down 18%
Channels
Google Ads5.1x
Google Business42 calls
Meta Ads1.8x
Search Console1.2k clk
- Bookings · 30d0+22%
- Cost / booking$0−14%
- Show rate0%+4pt
Bookings · trending to target0.0xfrom 2.8x
Otto suggestionMove Invisalign spend to searchThe Invisalign Meta set spent $410 and booked 1 consult. I would shift that to “dentist near me” search and leave GBP posts running. Nothing spends until you approve.
Questions before you connect an account.
What is an AI webmaster?
An AI webmaster does the ongoing digital work a person would do: the website, SEO, and paid ads. Otto is that employee. You set the goal and approve anything that goes live or spends money.
Does Otto replace an agency?
He does the execution those retainers usually cover: site updates, SEO maintenance, ad checks, and reporting. Strategy and the final approval stay with you.
Which ad accounts can he use?
Meta, Google, LinkedIn, X, and ChatGPT ads. He can also read and publish organic posts on Facebook, Instagram, and LinkedIn, and work with your Google Business Profile. YouTube performance is read-only.
Will he change my ads without asking?
No. He proposes the change, including the campaign name and the before-and-after. New campaigns are created paused or in draft. Going live requires you to say go ahead.
What SEO work is included?
Technical audits, content plans, keyword and query rewrites, schema, sitemaps, local SEO, backlinks, and AI-search visibility. The suggestions in the web app come from your own Search Console, analytics, and site checks.
How do site edits go live?
On GitHub, Otto opens a pull request. Required checks and a preview have to pass, then a reviewer merges. On WordPress, posts and pages start as drafts.
Can I use Otto from ChatGPT or Claude?
Yes. Otto MCP connects the assistant you already use to the accounts connected in Otto. The assistant never holds your ad or website passwords.
Does Otto send marketing emails?
Not yet. You can talk to Otto by email. Campaigns and sequences are a later job, and the site will say so when that ships.
What is an AI marketing agent?
An AI marketing agent does the marketing work itself instead of handing you a note. Otto is that hire for the website, SEO, paid ads, analytics, and AI search visibility. He prepares the change. A person still approves anything that publishes or spends.
How is Otto different from ChatGPT on its own?
ChatGPT can draft a caption. It cannot open your Search Console, pause a Meta ad set, or leave a WordPress draft. Otto connects those accounts, does the reading, and stages the change. If you want to keep working in Claude, ChatGPT, or Cursor, Otto MCP is the bridge. The assistant never holds your website or ad passwords.
Who is Otto for?
Service businesses and small teams that need the site, search, and ads kept current without hiring a full-time marketer or paying an agency retainer for routine work. Clinics, firms, studios, cafés, agencies, gyms, and salons are the usual desks.
What happens after I connect an account?
Otto starts by reading what is already there: the site, Search Console, analytics, and the ad accounts you linked. The first work is a finding and a suggested change. Nothing merges, publishes, or spends until you approve it.
How much does Otto cost?
Apprentice starts with a 7-day free trial on one site. Pro is $99 a month for teams running weekly updates and campaigns. Master is custom for agencies and multi-location operators. See pricing for the current plans.
Can Otto work on more than one website?
Yes. Pro covers up to three sites. Master is built for agencies and operators with more properties, extra approvers, and a longer onboarding.