Otto, the AI webmaster for your website, SEO and ads

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Your AI marketing agent for the website, SEO, paid ads, analytics, and AI search visibility. Connect your stack, set the goal, and approve what Otto prepares.

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How the week with Otto works

Connect the accounts once. Ask for the outcome. Review the exact change. Approve what goes live.

  1. Otto jumping among the tools he can connect

    1Connect

    Link the website, Search Console, analytics, and the ad accounts you want him to use. Secrets stay in Otto. Your AI client only holds an Otto token.

  2. Otto sitting on a beanbag with a laptop and connected apps

    2Ask

    Tell him the outcome in the web app, on WhatsApp, by email, or from Claude, ChatGPT, or Cursor through MCP.

  3. Otto pointing at a dashboard of the finding and suggested change

    3Review

    He comes back with the finding and the exact change: a title rewrite, a paused ad set, a page preview, a creative still in draft.

  4. Otto giving a thumbs-up beside a green check

    4Approve

    Say go ahead. He ships that change and leaves a record. He does not merge the site, publish the post, or turn an ad on by himself.

Useful AI shows up in the work that disappears.

What teams say after they stop chasing website updates.

Otto has been pivotal for us. The ease of making website changes on the fly lets us sharpen our brand and revise as fluidly as we need.

Enrique Gomez portrait
Enrique GomezOwner of Enzo Maverick Pilates and Experiences Sensory

Creative problem solvers who help you focus on the business, not the tech stack. Otto makes it easy to iterate on website changes quickly, even late at night when I am working.

Derek DavisonGoogle review

High-quality work on web presence and AI agents. Customer service is quick and personable.

Kevin BonetGoogle review

As seen in

  • Fox News
  • ABC News
  • CBS
  • NBC
  • Associated Press
  • USA Today
  • Bloomberg
  • HuffPost

Every kind of shop, one Otto

Otto runs the site, search, and ads for clinics, firms, studios, and shops, tuned to how each one grows.

NDNorthline DentalGoogle Ads, GBP · last 30 days
Approval required
Q3 new-patient goal0%

$0kof $62k production

On track · cost per booking down 18%
Channels
  • Google Ads5.1x
  • Google Business42 calls
  • Meta Ads1.8x
  • Search Console1.2k clk
  • Bookings · 30d0+22%
  • Cost / booking$0−14%
  • Show rate0%+4pt
Bookings · trending to target0.0xfrom 2.8x
Otto suggestionMove Invisalign spend to search

The Invisalign Meta set spent $410 and booked 1 consult. I would shift that to “dentist near me” search and leave GBP posts running. Nothing spends until you approve.

Questions before you connect an account.

What is Otto Webmaster?

Otto Webmaster is an AI webmaster. He handles website updates, SEO, ads, and reports, sent as a message. On GitHub he opens a pull request. On WordPress, posts and pages start as drafts. Nothing publishes or spends until you approve it. See the product pages.

Who makes Otto Webmaster?

IslaIntel LLC, a small team in San Juan, Puerto Rico. IslaIntel LLC is the company and Otto Webmaster is the product. Anyone with a website can use it. IslaIntel focuses on Puerto Rico and the Caribbean, where the team trains people, implements AI, and works with local businesses. Read more about us.

What is an AI webmaster?

An AI webmaster does the ongoing digital work a person would do: the website, SEO, and paid ads. Otto is that employee. You set the goal and approve anything that goes live or spends money.

Does Otto replace an agency?

He does the execution those retainers usually cover: site updates, SEO maintenance, ad checks, and reporting. Strategy and the final approval stay with you.

Which ad accounts can he use?

Meta, Google, LinkedIn, X, and ChatGPT ads. He can also read and publish organic posts on Facebook, Instagram, and LinkedIn, and work with your Google Business Profile. YouTube performance is read-only.

Will he change my ads without asking?

No. He proposes the change, including the campaign name and the before-and-after. New campaigns are created paused or in draft. Going live requires you to say go ahead.

What SEO work is included?

Technical audits, content plans, keyword and query rewrites, schema, sitemaps, local SEO, backlinks, and AI-search visibility. The suggestions in the web app come from your own Search Console, analytics, and site checks.

How do site edits go live?

On GitHub, Otto opens a pull request. Required checks and a preview have to pass, then a reviewer merges. On WordPress, posts and pages start as drafts.

Can I use Otto from ChatGPT or Claude?

Yes. Otto MCP connects the assistant you already use to the accounts connected in Otto. The assistant never holds your ad or website passwords.

Does Otto send marketing emails?

Not yet. You can talk to Otto by email. Campaigns and sequences are a later job, and the site will say so when that ships.

What is an AI marketing agent?

An AI marketing agent does the marketing work itself instead of handing you a note. Otto is that hire for the website, SEO, paid ads, analytics, and AI search visibility. He prepares the change. A person still approves anything that publishes or spends.

How is Otto different from a general AI chatbot?

A general AI chatbot can draft a caption. It cannot open your Search Console, pause a Meta ad set, or leave a WordPress draft. Otto connects those accounts, does the reading, and stages the change. If you want to keep working in Claude, ChatGPT, or Cursor, Otto MCP is the bridge. The assistant never holds your website or ad passwords.

Who is Otto for?

Service businesses and small teams that need the site, search, and ads kept current without hiring a full-time marketer or paying an agency retainer for routine work. Clinics, firms, studios, cafés, agencies, gyms, and salons are the usual desks.

What happens after I connect an account?

Otto starts by reading what is already there: the site, Search Console, analytics, and the ad accounts you linked. The first work is a finding and a suggested change. Nothing merges, publishes, or spends until you approve it.

How much does Otto cost?

The $1 trial runs 3 days on one site. Pro is $199 a month, or $99 a month billed annually, with 100 runs a month. Master is $3,500 a month, or $3,000 a month billed annually, with 250 runs a month.

Can Otto work on more than one website?

Each Trial, Pro, and Master account covers 1 site. To run multiple organizations, each with its own site, use the Agency plan (talk to sales). Pro includes 100 runs a month and Master 250, and past that extra runs are billed per run.

How is Otto different from a regular website builder?

Otto is not a website builder. He works on the site you already have. Your current platform stays where it is. Otto drafts the change. You approve it.

Do I have to rebuild or move my site?

No. Connect the site you run today. On GitHub, changes open as a pull request. On WordPress, new pages and posts start as drafts.