Otto Pricing — run your website by message, not another dashboard.
Start with a $1 trial, then pick web operations or the full Otto platform. Every plan keeps you in control of what publishes.
- No hidden fees
- Cancel anytime
- $1 trial for 3 days
- You approve every change
Plans and pricing
Trial
10 runs total · 5 at signup, 5 after onboarding
- 3-day access to Otto
- 10 Otto runs included
- Connect one site and request real changes
- See how approvals work before you upgrade
- Upgrade to Pro or Master anytime
Pro
billed monthly
- Website updates by message (WordPress, Webflow, Shopify, and more)
- SEO, technical audits, schema, and local search hygiene
- GEO and AI visibility recommendations
- Read-only dashboards for Meta, Google, and other connected accounts
- Approvals, change log, and one-tap rollbacks
Master
billed monthly
- Everything in Pro
- Paid ads management: Meta, Google, LinkedIn, X, and ChatGPT Ads
- Campaign drafts, creatives, and budget changes (with your approval)
- Social workflows and every Otto integration
- ~200 Otto runs included · priority support
Performance metrics
- 20 HoursSaved per customer monthly
- 3 MinutesAverage time to ship a request
- 99.9%Uptime on customer sites
Customer review
“Otto has been pivotal for us. The ease of making website changes on the fly lets us sharpen our brand and revise as fluidly as we need. Everything is handled timely and professionally. I'd highly recommend Otto to anyone with serious website and AI needs.”
What each plan includes
Every Otto plan includes approvals and a change log. Compare features side by side and pick the tier that matches how you operate.
| Feature | Trial$13 days | Popular Pro$199per month | Master$3,500per month |
|---|---|---|---|
| Website | |||
| Content updates by message | Included | Included | Included |
| SEO, GEO, and technical audits | Included | Included | Included |
| Approvals, change log, rollbacks | Not included | Included | Included |
| Integrations | |||
| Read-only ads & analytics dashboards | Not included | Included | Included |
| Full ads management & publishing | Not included | Not included | Included |
| All Otto integrations (read + write) | Not included | Not included | Included |
| Scale | |||
| Otto runs included | 10 | Included | ~200 |
| Priority support | Not included | Not included | Included |
| SSO & dedicated success | Not included | Not included | Included |
| Start $1 trial | Start with Pro | Start with Master | |
Annual pricing shows the discounted monthly rate when billed upfront for the year.
Start with a $1 trial or go straight to Pro
Both paths include approvals, change log, and one-tap rollbacks. Pick what fits your team today.
Frequently asked
Questions, answered.
How does the $1 trial work?
You get 3 days to try Otto for $1. That includes 10 Otto runs: 5 when you sign up and 5 more after you finish onboarding. Connect a site, request real work, and see how approvals feel before you pick a paid plan.
Are there any hidden fees?
No. Plan prices are listed on this page. What you see is what you pay.
Can I cancel anytime?
Yes. Cancel from your dashboard. No long-term contract on self-serve plans. If you downgrade, the change applies at the end of your current billing period.
What is the difference between Pro and Master?
Pro is Otto's AI webmaster: website updates, SEO, GEO, and read-only visibility into connected ad accounts. Master adds full paid ads management across Meta, Google, LinkedIn, X, and ChatGPT Ads, plus every Otto agent and integration Otto can use.
Will Otto break my site?
Otto requires explicit approval for anything that can affect layout, tracking, checkout, or critical pages. Every change is logged, timestamped, and reversible.
Can I change plans later?
Anytime. Upgrade or downgrade from the dashboard. Upgrades mid-cycle are prorated.