Transparent plans for single locations, multi-site operators, and agencies. Start with a free trial, upgrade when Otto is part of how your site runs.
Try Otto, no credit card required.
No credit card required
Best for a single location that needs updates without hiring help.
Secure checkout → start in minutes
Best when you run several sites and need blog automation included.
Secure checkout → start in minutes
Annual pricing shows the discounted monthly rate when billed upfront for the year.
“Otto has been pivotal for us—making website changes on the fly lets us sharpen our brand and revise as fluidly as we need. Everything is handled timely and professionally. I'd highly recommend Otto to anyone with serious website and AI needs.”
| Feature | Apprentice | Pro | Foreman | Master |
|---|---|---|---|---|
| Capacity | ||||
| Sites included | 1 | 1 (+ add-ons) | 7 (+ add-ons) | Unlimited |
| Seats included | 1 | 1 (+ add-ons) | 3 (+ add-ons) | Unlimited |
| Operations | ||||
| Content updates by message | ||||
| SEO hygiene & weekly audit | ||||
| 24/7 health monitoring | ||||
| Approvals, change log, rollbacks | — | |||
| Blog Agent | — | — | ||
| Team & scale | ||||
| Priority support | — | — | ||
| Cross-site reporting | — | — | ||
| SSO & SAML | — | — | — | |
| Dedicated customer success | — | — | — | |
We connect Otto to your site, audit existing content and SEO, and ship the first round of fixes — so the platform is already producing on day one. Available as an add-on for any plan.
Yes. Apprentice is free for 7 days with no credit card. Connect one site, request real changes, and see how Otto works before you pick a paid plan.
No. Plan prices and add-ons ($30 per extra site, $20 per extra seat) are listed on this page. White-glove onboarding is optional and quoted separately if you want it.
Yes. Cancel from your dashboard—no long-term contract on self-serve plans. If you downgrade, the change applies at the end of your current billing period.
You'll complete a short onboarding form, connect your site, and we'll walk you through approvals. Most teams ship their first changes within the first week.
Otto requires explicit approval for anything that can affect layout, tracking, checkout, or critical pages. Every change is logged, timestamped, and reversible—so the worst case is a one-tap rollback, not a broken site.
Freelancers are episodic—you brief, wait, review, repeat. Otto is continuous, keeps a permanent change log, and is available the moment you need an update. For most teams it's faster and more predictable than freelance maintenance.
Anytime. Upgrade, downgrade, or add seats and sites from the dashboard. Upgrades mid-cycle are prorated.
No rebuild, no replatform. Try it before you decide.
