Titles drift, links break, and the listing keeps Friday's hours. Otto runs that hygiene on a week. You approve the lines a customer would read.
A service page goes live with a title copied from the template. A reorganization leaves a path that 404s. The listing and the site disagree after a holiday.
Otto ranks those by what a customer would hit first, drafts the fix, and waits when the wording is public.
Not a strategy deck. The maintenance that decides whether the right page is the one that gets found.
Headings and meta stay specific to the page, including location pages that were cloned.
Orphan pages, weak anchors, and broken paths get a proposed fix.
Name, address, phone, and hours stay aligned with the site and the profile customers already use.
Schema and the sitemap catch up when a landing page ships, instead of next quarter.
A title is public. Otto does not rewrite what you offer and publish it on its own.
Titles, descriptions, and claims stay drafts until someone approves them.
The week starts with what a customer would hit, not a dump of every warning.
You can see which search fix shipped, and what the pages did after.
A firm had added two practice areas and retired one. The titles still named the retired work. Two internal links went to a page that had moved.
Otto drafted the three titles, repaired the paths, and left the result language untouched until someone at the firm approved it.
The site had the right pages. Search was still introducing the old firm.
