Knowledge base

Otto updates the site, watches search, and works the ads. You approve the line a customer would argue with.

Otto is the operator inside otto.islaintel.com. Chat is where work starts. The Data and SEO screens are for looking. A deploy still needs a person who can merge, passing checks, and a pull request that is ready.

What can Otto do?

• The siteCoding mode. Build, fix, and ship in the repo you connected. Preview first. Merge when a reviewer or an admin says so.
• SEOSEO mode researches. The SEO screen lists pages to fix. The fix still launches from chat.
• Paid adsAds mode inspects campaigns and only writes after a plan and a Go ahead.
• AnalyticsData mode asks. The Data screen shows the pooled report. It does not call Google on its own.

Where should I start?

• Quick startCreate the organization, connect GitHub, and open the first thread.
• Connect ClaudeAdd Otto as a connector, then ask about the accounts you already linked.
• Connect your platformsGitHub, Analytics, Search Console, ads, WordPress, and Shopify.
• BillingThe $1 trial, then Pro or Master. Yearly billing is the lower price.

Which platforms can I connect?

• WordPressRead and edit posts and pages with an application password. New posts and pages default to draft. Publish, private, future, and delete need a reviewer or an admin.
• ShopifyProducts, orders, customers, and inventory. Writes are gated.
• GitHubOtto lists the repositories you can access and opens pull requests there. Enabling a repo is a separate step, under Settings → Repositories.
• Google AnalyticsGA4 traffic and engagement. Otto reads a property you pick. It does not create the property.
• Search ConsoleSearch performance and indexing for one Search Console property.
• Meta AdsFacebook and Instagram ad performance. Reads are available once an ad account is selected. Creates and edits need a reviewer or an admin, and a plan that includes Ads.
• Google AdsCampaign performance. The developer token stays on Otto’s server. You pick which accounts this organization may use. The first account you select is the default.
• Google Business ProfileLocal search, reviews, and posts. Reviews and posts need Google My Business API v4. Metrics still work without it.

Need a hand? Email otto@islaintel.com