Built for the businesses closest to their customers.
Otto isn't trying to be everything to everyone. It's purpose-built for the service businesses that need a website that works without becoming a second job.
Pick your playbook.
Each industry brings its own rhythm - schedules, services, regulations, seasonal changes. Otto adapts to yours.
ClinicsMedical practices
Patients decide from the public site. Hours, providers, and intake details change every week, and a stale page reads like a practice that is not paying attention.
Otto updates provider bios, office hours, new services, and location notes. He never opens the EHR. Anything that changes how a patient reaches you waits for approval, and every edit stays in the log.
- Provider bios and office hours stay matched to the front desk
- New services and location notes go live without a web ticket
- Public site only. The patient record stays where it is
Law firms
Attorney pages, practice areas, and results go stale the moment someone joins, leaves, or closes a matter. Most firms batch that into a quarterly cleanup that never quite happens.
Otto keeps bios, practice-area pages, and the language around them current. He is strict about what belongs on a public site: no client secrets, no draft strategy, no result that has not been cleared. You approve the sensitive lines. The rest is logged.
- Bios and practice areas update when the firm actually changes
- Disclaimers and results stay in the language you already use
- Nothing sensitive publishes until a person says so
CafésRestaurants
A menu, a holiday hour, a sold-out special. Those are the updates that make a restaurant site feel alive, and they are also the ones that sit in a text thread until someone has a free afternoon.
Otto changes menus, hours, and seasonal promos from a message. One café or twenty locations, the same request updates the pages guests open before they walk in. New pages stay drafts until someone publishes them.
- Menus and holiday hours change the day you decide
- Seasonal promos come down when the special ends
- One request can cover a single room or every location
Gyms & studios
The schedule, the coaches, and the membership price are the website. When they lag the front desk, people show up for a class that moved or a rate that changed last month.
Otto keeps class schedules, instructor bios, trial offers, and seasonal challenges aligned with what is actually running. A promo can go up the morning you announce it and come down the night it ends, without opening a ticket.
- Class times and coach bios match the studio floor
- Membership prices and trial offers stay current
- Challenges and promos have a start and a stop
Salons & spas
Services, stylist pages, and booking links drift apart. A new treatment lands in a caption, and the website still lists last season's menu.
Otto updates service pages, pricing, stylist bios, and the booking link you already use. He does not replace the booking platform. He makes the public site match it, including the add-ons that used to live only on social.
- Service menus and prices match the chair
- Stylist pages update when the team changes
- The booking link stays the one you already use
Creative studios
A studio site is the portfolio. When the latest work is missing, the site is selling an older version of the practice.
Otto adds project pages, team bios, and case studies as the work ships. The gallery grows without a redesign every quarter. You still approve anything that names a client or shows work that is not cleared to be public.
- New projects land as pages, not as a redesign project
- Team pages stay current as people join and leave
- Client names and unreleased work wait for approval
Agencies
Client sites pile up the same small jobs: an hour change, a new teammate, a broken form, a page that should have gone live last Tuesday. That work always lands back on the people who should be selling.
Otto takes the routine updates across the properties you operate. Your team stays on the work clients actually hired you for. Each client still approves what goes live, and the log is there when someone asks what changed.
- Routine edits move across many client sites
- Each client still approves what publishes
- The log replaces the reconstruction from chat threads
Why service businesses come to us.
Different industries, same operational truth: the website is the front door, but no one has time to be the doorman.
No platform learning curve
You don't learn another dashboard. You message Otto, it handles the rest. The platform you're already on - WordPress, Wix, Webflow - stays where it is.
Continuous, not episodic
Freelancers and agencies are batch processes. Otto is always on: small fixes get shipped the day you ask, big ones get scheduled and approved.
A real paper trail
Every change is logged, timestamped, and reversible. The audit log isn't a feature you turn on - it's how Otto operates by default.
Honest about scope
Otto isn't an AI developer. It does the routine ops work that piles up - content, SEO, monitoring, reporting - and is upfront about what's outside that scope.