The weekly SEO checklist Otto runs for local businesses
Metadata, internal links, sitemap hygiene, and schema — the recurring work that keeps rankings from drifting.
Coming soonIdeas for keeping your site current.
Practical guides on SEO, approval workflows, and website operations for local teams — more articles on the way.
Blog
Upcoming articles
We're publishing guides that answer the searches we see from clinics, restaurants, and marketing teams.
How approval-first website updates work with WordPress
Why teams adopt a single approve button before anything goes live — and how Otto structures the handoff.
Coming soonUpdating business hours when the island shuts down
A playbook for restaurants, clinics, and gyms that need same-day website and Google hour changes.
Coming soon