otto

For Florida chiropractors: Unanswered reviews? You're losing patients. Fix it now.

People with back pain pick a chiropractor from Google and the reviews. Otto drafts a reply to every new review for you to approve, puts your best reviews on a redesigned homepage, and makes booking a first visit obvious. Your new homepage is included with your $1 trial.

New homepage included with your $1 trial

Next: create your account and start your $1 trial. No website yet? Start anyway

  • Built from your own photos and words
  • You approve every reply and every page
Example homepage for Larkspur, a fictional chiropractic practice in Coral Gables, with the headline "Move better. Hurt less." and a "Book your first visit" button
Mobile version of the Larkspur example homepage: a photo of a practitioner adjusting a patient's neck, the headline “Move better. Hurt less.” and a “Book your first visit” button.
Example redesign

Practices and studios running on Otto.

  • Complex Physical Therapy & Performance
  • Wyn Wellness
  • Enzo Maverick Pilates
  • Sensory Pilates & Wellness
  • Urban Boxing
  • Tapper Training

As seen in

  • Fox News
  • ABC News
  • CBS
  • NBC
  • Associated Press
  • USA Today
  • Bloomberg
  • HuffPost

Your reviews are the last thing they read before they call.

Someone with a stiff neck or a back that went out this morning searches "chiropractor near me," opens two or three practices, and reads the reviews. That's usually where the decision gets made, often before they ever see your website.

A page of unanswered reviews looks like nobody's minding the practice. An unanswered one-star review is worse: it sits there with only one side of the story, and every new patient reads it. Most owners mean to reply. Between adjustments, X-rays and the front desk, it doesn't happen.

Then the people who do click through land on a homepage that hides your best proof. The five-star reviews are on Google, not on your site. The new-patient offer is three clicks deep. Nobody can tell what the first visit involves or how to book it.

What Otto does for your practice.

  • Google reviews answered for you

    Otto drafts a reply to each new Google review, in your voice. You read it, edit it if you want, and approve it before it goes up.

  • Reviews shown on your homepage

    Your best real reviews sit near the top of your homepage, quoted as patients wrote them, so the proof is on your site and not only on Google.

  • Schema markup Google can read

    Your practice name, address, hours, services and reviews are marked up in structured data, so Google and AI assistants can read who you are and where you are.

  • Built to rank for "near me" searches

    The homepage names what you treat and the neighborhood you're in, in plain words, so it lines up with what people actually type, like "chiropractor near me."

  • Nothing goes live without your OK

    Every review reply and every page change waits for you. You see it first, and nothing is published until you say go ahead.

  • Fast on every phone

    Most people find a chiropractor on their phone. The page loads quickly, reads easily, and keeps a "Book a visit" button within reach of a thumb.

How Otto handles your reviews.

Replying to every review is one of those jobs that falls to the bottom of the list. Otto keeps it moving, and you stay the one who decides what gets said in your name. That goes double for the hard ones: a negative review gets a calm, short reply that moves the conversation offline instead of arguing in public.

  1. 1A new review comes in

    Five stars after a first adjustment, or two stars about a long wait. Otto sees the new review on your Google Business Profile.

  2. 2Otto drafts a reply in your voice

    A thank-you that sounds like you, not a template. For an unhappy patient, he drafts a calm reply that acknowledges the problem, doesn't argue, keeps the details of their care out of public view, and invites them to call the office.

  3. 3You approve or edit it

    You read the draft, change any word you like, or ask him to try again in plain English. Nothing is sent without your OK.

  4. 4Your reply goes up

    Once you approve it, the reply is posted under the review on Google, where the next patient reading your reviews will see it.

A homepage that books your next new patient.

A good chiropractic website answers the questions a new patient has before they pick up the phone: can you help with my problem, what happens at the first visit, what does it cost, and how do I book. Otto builds your homepage around those answers, using your own photos and words.

  1. Your best real reviews above the fold

    A few of your strongest Google reviews, quoted as written, right next to the headline. You pick which ones.

  2. Your new-patient offer and first-visit price

    If you run a new-patient special, it's stated up top, in your words and at your price, so nobody has to call just to ask.

  3. What happens at the first visit

    A short walk-through of the first appointment in your own words, from the conversation and exam to how long it takes, so a nervous first-timer knows what to expect.

  4. Who you help

    Back pain, neck pain, headaches, sports injuries, or whatever your practice focuses on, named plainly so the right patients recognize themselves.

  5. "Book a visit" everywhere it belongs

    In the header, after the reviews, at the bottom, and pinned on phones. It links to the booking system you already use, or to your phone number.

  6. A real doctor bio

    Your photo, your training, and why you do this work. People want to know whose hands they're in before they book.

  7. Location, hours and parking

    Your address, a map, your hours, and where to park, so the first visit starts on time.

How it works.

  1. Otto the beaver waving, surrounded by the website and marketing tools he connects to

    1Paste your site

    Enter your practice's website and start your $1 trial.

  2. Otto working on a laptop in a beanbag chair

    2Otto drafts your new homepage

    He builds it from your own photos, reviews and words, and makes it easy for Google, AI answers and phones to read.

  3. Otto pointing at a preview screen with charts and page sections

    3You review the preview

    Look it over and ask for changes in plain English, like "move the reviews higher" or "add our new-patient special."

  4. Otto giving a thumbs up next to a green check mark

    4Approve it

    It goes live on the site you already have. Then he keeps your search, reviews and ads working behind it.

What owners say about Otto.

  • Otto has been pivotal for us. The ease of making website changes on the fly lets us sharpen our brand and revise as fluidly as we need.

    Enrique Gomez portrait
    Enrique GomezOwner, Enzo Maverick Pilates
  • High-quality work on web presence and AI agents. Customer service is quick and personable.

    Kevin BonetGoogle review

After the redesign, Otto keeps going.

A new homepage helps once. The work that keeps new patients coming in happens every week, and that's the part Otto stays on.

  • Review replies, every week

    As new Google reviews come in, Otto drafts the replies and waits for your OK. Good reviews get thanked. Hard ones get a calm answer.

  • A homepage that stays current

    New hours, a new associate doctor, a holiday closure, a fresh review to feature. Tell him, and he drafts the change for you to approve.

  • Local search, looked after

    He checks how your practice shows up for searches like "chiropractor near me" and keeps your name, address and phone consistent across your site and listings.

  • Ads, if you run them

    Otto can review your Google and Meta ads and draft new ones. New ads stay paused until you say go ahead.

  • A note you can read

    A plain-language summary of your site, search and reviews, with what's worth doing next.

Questions from chiropractors.

What does the $1 trial include?

Otto on one site for 3 days. Your homepage redesign is part of it: he drafts it from your current site, your photos and your reviews, and you see a preview before anything changes. You can also ask him for other work during the trial, like drafting replies to your latest Google reviews.

What happens after the trial?

The trial runs 3 days on one site. After that, you keep Otto on Pro at $199 a month (or $99 a month billed annually), or you stop. Cancel from your dashboard. There's no long-term contract.

Will Otto reply to reviews without asking me?

No. Otto drafts each reply and waits. You approve it, edit it, or toss it. Nothing is posted in your practice's name until you've seen it and said yes.

How do you handle a negative review?

Calmly. Otto drafts a short reply that thanks the person, acknowledges the problem without arguing, keeps the details of their visit out of the public thread, and invites them to call the office so you can sort it out directly. You decide whether it goes up as written, edited, or not at all.

Can my Google reviews show on my homepage?

Yes. Your best real reviews are quoted on your homepage as patients wrote them. You choose which ones, and Otto can swap in newer reviews later with your OK.

Do I have to move or rebuild my website?

No. Otto isn't a website builder. He works on the site you already have. On GitHub, the new homepage opens as a pull request with a preview. On WordPress, it starts as a draft. Your hosting and domain stay where they are.

Will you use stock photos?

Otto builds your homepage from your own photos and words: your office, your team, your table. If something is missing, he'll tell you what would help, like a photo of the treatment room or a short doctor bio, instead of filling the gap with a stranger's smile.

Can I change things after it's live?

Yes. Ask in plain English, like "change our new-patient special" or "add Saturday hours," and Otto drafts the change for you to approve. Same rule as before: nothing goes live without your OK.

New homepage included with your $1 trial

Your next patient is reading your reviews.

Give Otto your website. He'll redesign your homepage around your best reviews and an easy first visit, and draft a reply to every new review for you to approve. Your new homepage is included with your $1 trial.

Next: create your account and start your $1 trial. No website yet? Start anyway