A six-client retainer had the same pile every week: an hour change, a new hire, a form that had been failing, and a landing page stuck in draft since the previous Tuesday.
Otto cleared the routine edits across the six sites and left the new landing page for the client's approval. The seniors spent that week on the pitch, not the CMS.
We were billing strategy rates for work a message could have done.
- 6Client sites in one pass
- 1Landing page held for the client
- 4Routine edits off the senior list
- 0Publishes without that client's yes

