The portfolio should be the work you just shipped.

A studio site sells the last project that made it online. Otto adds project pages, team bios, and case studies as the work ships, and holds anything a client has not cleared.

The portfolioThe work that is actually current

When the latest project is missing, the site is selling an older version of the practice. The team notices. The next client notices faster.

Otto adds project pages and team bios as the work ships. The gallery grows without a redesign every quarter. Anything that names a client, or shows work that is not cleared, waits.

  • New projects land as pages, not as a redesign
  • Team pages stay current as people join and leave
  • Client names and unreleased work wait for approval

The site, without stealing a billable week.

The studio should be designing client work. Otto keeps the public record of that work from falling behind.

  • Project pages

    A finished job becomes a page: the images, the short story, the services it proves. It does not wait for a site rebuild.

  • The team

    Bios, roles, and who is actually there stay current as people join, leave, or change what they lead.

  • Services that match the work

    When the practice shifts, the service lines shift with it, instead of describing a studio from three years ago.

  • What is getting looked at

    A weekly note on which projects are being opened, which pages are stale, and what is worth publishing next.

Unreleased work stays unreleased.

A portfolio is public by definition. Otto does not decide what a client has allowed the world to see.

  • Clearance before a name

    A client name, a logo, or a frame from work that is not public stays a draft until someone at the studio says so.

  • You still edit the story

    Otto can draft the page. The line about what the work meant is yours to approve before it goes live.

  • A log of what went public

    Every project page is timestamped and reversible, so you can see exactly what was showing.

The homepage was two years behind the work.

A six-person studio was still leading with a project from two years ago. Three people who had left were on the team page. A case study named a client who had never signed off on being public.

Otto drafted pages for the two newest projects, updated the team, and left the case study as a draft. Nothing with a client name went live that week.

We were introducing a studio we had already outgrown.
A six-person studio
  • 2New projects drafted as pages
  • 3Departed people taken off the team page
  • 1Uncleared case study held
  • 0Client names published without a yes