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The public site should match the firm.

People join, leave, and close matters. The website usually finds out a quarter later. Otto keeps attorney pages and practice areas current, and holds anything sensitive until someone at the firm says so.

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The attorney pageWhat a prospect reads first

A bio that still lists last year's focus, or a result no one remembers clearing, is the page a prospect trusts. Most firms batch that into a cleanup that slips.

Otto updates bios and practice-area pages in the language you already use. Results, disclaimers, and anything that names a client wait for approval. The rest is logged.

  • Bios change when the roster changes
  • Practice areas stay in the words you already cleared
  • Results and client names do not publish on their own

The pages that go stale between matters.

Not a redesign of the firm site. The public record of who you are this month.

  • Attorney pages

    Bios, admissions, and practice focus stay current as people join, leave, or shift what they handle.

  • Practice areas

    A new focus gets a page. A retired one comes down. The description stays inside language the firm already approved.

  • The site stays accurate

    Broken links, dead forms, and pages that still mention a closed office get flagged before a prospect finds them.

  • A note partners can read

    A weekly summary in plain language: what changed, what is waiting on approval, and what is worth doing next.

Sensitive lines wait.

Otto works on the public website. Client files, drafts, and strategy never enter the conversation.

  • Public site only

    No document system, no client portal, nothing behind a login. The matter stays where it is.

  • Results stay drafts

    Outcomes, disclaimers, and anything that names a client wait until someone at the firm publishes them.

  • A record of every edit

    Timestamped and reversible, so a review can see exactly what the public site said, and when.

The quarterly cleanup had already slipped.

A four-attorney firm was still introducing two lawyers who had left, and one practice page described a merger that never closed. A result sat on the site that no one could remember approving.

Otto rewrote the public bios and took the merger page down the same week. The result stayed a draft. Six weeks later, no one had opened the CMS to fix a bio.

The site was describing a firm we had already stopped being.
A four-attorney firm
  • 6Bios brought current
  • 1Result held for approval
  • 4Practice pages rewritten
  • 0Client matters on the public site