Website analytics you can actually use on Monday.
Otto verifies GA4 is tracking correctly, sends weekly traffic and conversion summaries, and highlights which pages gained or lost momentum — in language your team can act on without a data analyst.
The problem
Dashboards answer questions nobody asked.
Most teams have analytics installed but still cannot explain what changed last week, which page drove leads, or whether a site update helped or hurt conversion.
- GA4 events are missing or misconfigured after a theme update.
- Weekly reporting is a manual export nobody reads.
- Traffic drops show up in hindsight instead of as they happen.
- Insights stay trapped in charts instead of becoming site fixes.
Verify tracking. Summarize weekly. Recommend fixes.
How Otto works
1Audit your measurement setup
Otto checks GA4, key events, and landing-page tracking so you trust the numbers before optimizing.
2Deliver a Monday digest
Visitors, top pages, leads, and channel mix - summarized with week-over-week context.
3Connect insights to action
When a page loses traffic or converts better, Otto ties the insight to a recommended site or SEO fix.
Analytics that feed the rest of the marketing stack.
What you get
GA4 verification
Event tracking, conversion setup, and sanity checks after site changes.
Weekly executive summary
Traffic, leads, and top movers in plain English — not another spreadsheet.
Page-level diagnostics
See which URLs gained, lost, or deserve more internal links and fresh copy.
Custom KPI tracking
Track the metrics that matter for your business, not generic vanity numbers.