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The marketing hire for the trades.

Plumbers, HVAC, electricians, and roofers win the job on a phone screen before anyone picks up. Otto keeps your service pages, town pages, and Google profile current, and reports on your ads and reviews. You stay on the job.

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The page that rings the phoneWhat a homeowner sees before they call

A furnace quits at 9pm and the homeowner searches on their phone. They call whoever shows the right service, the right town, and a number that works. A site that still lists last year's tune-up special, or skips the town next door, loses that call.

Otto updates service pages, service-area pages, seasonal offers, and your Google Business Profile from a message. Prices, guarantees, and license details wait for your approval. Every edit is logged.

  • Service and town pages match the work you actually take
  • Seasonal offers go up and come down on time
  • Click-to-call and booking links stay the ones you use

The marketing work nobody has time for between jobs.

Not a new website. The pages, profile, and reports a marketing hire would own.

  • Service pages

    Water heaters, panel upgrades, roof repair, deep cleans. Each service you sell gets a clear page, and the ones you stopped offering come down.

  • Service-area pages

    A real page for each town you cover, written from the jobs you run there, not a copy-paste list of cities.

  • Google profile and reviews

    Hours, services, and photos stay current. New reviews get a drafted reply you can approve from your phone.

  • A weekly note from the office

    Calls, form leads, and ad spend in plain language: what moved, what is waiting on you, and what is worth doing next.

Your name is on the truck.

Otto works on the public site and the profiles around it. Customer records, quotes, and dispatch stay in the software you already use.

  • Prices and promises wait

    Pricing, warranties, financing terms, and license numbers never publish until someone at the shop approves them.

  • Ads only change with a yes

    On Pro, Otto reads your Google and Meta ads and tells you what it sees. On Master, it can draft changes, and every one waits for your approval.

  • A record of every edit

    Timestamped and reversible, so you always know what the site said, what changed, and who said yes.

The spring tune-up offer was still up in July.

A three-truck HVAC company can be running ads for AC repair while the site still pushes a spring furnace special. The two towns that send the most calls might not have a page at all, and a month of reviews can sit without a reply.

Otto can take the expired offer down, draft pages for the towns that call, and line up review replies, then hold the pricing language until the owner signs off.

Example: how a 3-truck HVAC company could use Otto

Otto would pull the expired offer, draft two service-area pages, and queue twelve review replies, and leave the new tune-up price in draft until the owner approved it.

  • 2Town pages drafted
  • 12Review replies queued
  • 1Expired offer taken down
  • 0Prices published without a yes

Questions

What contractors ask before they connect a site.

Is Otto a replacement for hiring a marketing person?

For the routine work, often yes. Otto handles the website updates, service-area pages, Google profile, review replies, and the weekly report. You still make the calls on pricing, offers, and anything that goes out under your name.

Does Otto replace my booking or field service software?

No. Dispatch, quotes, and customer records stay where they are. Otto keeps the public site and its booking links pointed at the tools you already use.

Can Otto run my Google Ads or Local Services Ads?

On Pro, Otto has read-only access to your ads and reports what is working. On Master, it can draft changes to your ads, and every change waits for your approval.

Will Otto publish prices or guarantees on its own?

No. Prices, warranties, financing, and license details stay drafts until someone at your company approves them.